What is considered "best practice" when receiving a significant gift from a donor?
What a great day when we hear the news that our organization has just received a significant gift! This is cause for great celebration among the development team, the staff and the Board. These gifts will make a huge impact on the organization and how it will fulfill its mission. They often allow an organization to think big and allow for those dreams we’ve had to become a reality!
So, how do we convey this to our donors? How do we thank them in a way that makes them feel that their investment makes a difference?
Sometimes the news of a lead gift is shared directly with us – when we are meeting with a donor face to face to ask them to consider an investment in a program or project. Or, a gift is made a bit down the road after we’ve asked and the donor has been contemplating what they would like to do. And, there are also times when an unexpected gift arrives and is truly a joyful surprise.
Regardless of how a major gift is received, one thing remains steady, we must thank our donors in an authentic and personal way. Below are best practices for acknowledging a lead gift:
Thanking a donor for a major investment is one of the most fun and rewarding parts of our job. I hope this year ahead we all find ourselves busier than ever with this important part of our work.
Write something about yourself. No need to be fancy, just an overview.