Should my organization participate in GivingTuesday? How can we do so on a limited budget?
GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Since then, it has grown into a year-round global movement that inspires hundreds of millions of people to give, collaborate and celebrate generosity. Last year, 34.8 million people in 75 countries collectively contributed $2.47 billion. As #GivingTuesday continues to grow, don’t let your organization miss out. In other words: people will be giving, why not make sure they’re giving to you?
The countdown to this year’s biggest day of generosity, November 30, is on. Set aside time now to plan your campaign. Social media and human connection fuel this day— so think about how you can use your organization’s website, Instagram, Twitter, etc. to promote opportunities for support. Share donor and volunteer stories as part of your campaign. Ask your board members to commit to inviting 1-3 friends to support your cause either as a donor or volunteer (or both!) on GivingTuesday. Consider asking donors to set up recurring gifts rather than making a one-time contribution.
Above all, remember, people can show their generosity in a variety of ways on GivingTuesday—whether by helping a neighbor, advocating for an issue, sharing a skill, or making a financial contribution—everyone has something to offer. And every act of generosity counts.
Small budget? No need to worry. The GivingTuesday organization makes it easy for nonprofits of every size, with any size budget, to participate. With downloadable logos, graphics, Canva templates for social media use, and GivingTuesday key messages readily available, there’s no excuse to not join in this global movement of radical generosity. GivingTuesday resources are available here: https://www.givingtuesday.org/resources/.
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