Can you share some best practices and ideas for ways in which to recognize major donors?
When recognizing our major donors it’s important to understand why they decided to give to our nonprofits in the first place. In the book The Seven Faces of Philanthropy: A New Approach to Cultivating Major Donors, the author, Russ Alan Prince, profiles seven types of major donors and then offer creative strategies on how to approach them for a gift.
For example, the motivation of a person who attends a fundraising event is likely different than the person who gives a stock gift at the end of the year. If you haven’t read this book, I would recommend it. But for me, the take away extends to how we recognize these donors too.
We are all familiar with a beautiful donor list in a hospital wing, and we have all made sure sponsor names and logos get the attention they are promised during our in-person and virtual events.
But there are some creative approaches that have more staying power and continue to remind our donors of why they gave to our organization, weeks or even years afterward. Here are some things I’ve seen recently that worked, and made a lasting impression on donors for my clients:
Write something about yourself. No need to be fancy, just an overview.