Happy New Year!
For this post, we are not answering a reader’s question; we are simply wishing you a happy, healthy and safe 2022. And while COVID continues to drag on, we hope that you have found a “new normal” and are able to start the year off with hope and positivity. Allow us to share a few highlights from the past year with you…
The Use of Zoom (yes, this is a highlight)
Despite our collective Zoom fatigue, it is worth remembering that this technology is still relatively new – and exceptionally useful. It has literally changed the way in which we can all work, and mostly for the better.
The Opportunity to Rethink How We Spend Time
The past year has given us all permission to reconsider the traditional structure of our workday. Need to help your child with e-learning at 9a? No problem. Want to get out of the house for a midday walk? Do it. The old adage, “As long as the work gets done…” has never been more true – or supported.
The Opportunity to Rethink Events
What nonprofits discovered during COVID is that you don’t need to be in person – or even have an event – to inspire people to give. For many organizations, the opportunity to truly rethink events has been a game-changer. One client made the decision early in the pandemic not to host a single event in 2021. Instead, they used their time and resources to thoughtfully connect with donors – by phone and via Zoom – a process that costs no money. The response was overwhelmingly positive, and they were still able to meet their aggressive fundraising goal.
People are generous. They are compassionate. They want to help. The pandemic heightened people’s awareness of others’ challenges. Donors donated. And my guess is that most nonprofits gained a few new donors along the way.
So take these “wins” into 2022 and continue to find ways to appreciate these and build upon them in the new year. Cheers!
Write something about yourself. No need to be fancy, just an overview.